Alcis Sports, a cutting-edge Indian performance wear brand, has appointed Indian cricketer Shikhar Dhawan as the brand ambassador for the company. Dhawan will be associated with Alcis Sports for an initial period of two years.
Alcis Sports prides itself as being unapologetically competitive in nature, something that Dhawan is widely respected for. The Delhi dasher, known for his belligerent playing style and flamboyant strokes, has been a great asset to Indian cricket across all three formats, making him a much sought-after name in cricketing circles.
"Alcis Sports is a great upcoming brand with top-notch quality, and I'm very pleased to associate with it. India is globally a huge sportswear manufacturing hub, and it is great to see an Indian homegrown brand trying to make a mark", said Dhawan on his association with Alcis Sports.
Speaking on the appointment of Dhawan as brand ambassador, Parminder Datt, Head - Marketing, Alcis Sports said, "Alcis Sports is a challenger brand that is willing to break conventions and defy the status quo. Shikhar Dhawan is someone who wears his passion on his sleeve and with his amazing work ethic, embodies perfectly what Alcis Sports stands for. He is a true modern Indian icon for the new-age India, and we are thrilled to have him on our side for our endeavours to spread awareness about Alcis Sports among our target audience."
Alcis Sports would soon be launching a marketing campaign involving Shikhar Dhawan, spanning print, digital, events and retail marketing. Alcis Sports also recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup.